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Project Promotion and MarketingWithin the framework of the promotion and implementation of large-scale projects, such as new shopping or business centers, the correct project positioning is important, as well as a good reputation, and an attention to all the market participants. These are the preconditions for a good pool of tenants or sales of the floor space in the building at a high price.
Project advertising should be done by a professional advertising agency. At the same time, the tasks for such an agency shall be set out by the property consultant, who will deal with the clients, and use the advertising and presentation materials in their work.
Our company has provided support to some of the most famous advertising campaigns on the market: Nordstar Tower business center from «DON-Stroy», and «Krasnaya Roza 1875» and «Danilovskaya Manufactura 1867» business blocks of KR Properties.
Our marketing projects include such buildings as Marr Plaza А class business center at Sergeya Makeeva St., Springs Park logistics center in the Moscow Region, and the «Vershina» shopping center in the city of Surgut.
The campaigns allowed us to assess objectively the effect of various types of advertising (from radio commercials to bill-boards at airports). That is why our company is aware of how to reduce project promotion costs in the optimum way by means of excluding some inefficient and expensive types of advertising. |
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